Monday, April 10, 2006
Budgeting: Building a Business to Go Out of Business
by Marty Stone, Stones' Phones
The budget is the least glamorous, yet most important part of any campaign. We hear constantly about who's raised how much but we rarely hear about fundraising's mirror image -- who's spent how much on what?
How many times have we seen candidates with fat war chests lose unexpectedly? Sure, the candidate with the most money wins most of the time, but not every time.
Most of the time when an under funded candidate pulls off an upset, it is not only because that underdog had a better message but also because that candidate spent his or her money more wisely. As my campaign manager wife says, "It's not what you raise, it's what you spend."
posted at 2:06 PM
